Porter 5 force is a method of analyzing the business competition, contrary to the traditional SWOT (Strength, Weakness, Opportunity, Threat) analysis which Michael. E Porter of Harvard University found to be lacking vigor and depth.

Porter refers to these five forces as a microenvironment that affects the product’s profit and the ability to serve its customers.

The Threat of New Entrants: This is one of the dangers that weaken a company’s position or profitability. When the company has high profitability, it usually attracts new entrants into the industry. To stay ahead in the market, the company needs to have substantial…

Shalini Dinesh

Product management enthusiast, product management consultant, poet, cook, and a mom. I love to share what I read and know... Please share your comments..

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